How structured catalogs can increase your sales conversion by 30%
About
The auto parts industry in Brazil suffers from fragmented and disorganized data. Numerous distributors and manufacturers lack an online presence and their information is scattered across various formats (CSV, PDF, websites, etc).
This deeply affects the customer experience and major KPIs:
Conversion rates
Low due to a lack of trust and difficulty finding the right product.
Return rates
High rates are caused by purchasing the wrong parts.
The goal
The client's ambition was clear: to establish itself as the leading online destination for auto parts in Brazil. This vision demanded a marketplace that not only offered an expansive and diverse product range but also ensured accuracy, reliability, and ease of finding the right auto parts for customers across the nation.
Koya's Solutions
How we helped
Customized solutions provided
Data Enrichment
Filled in missing information, added 14+ features to listings and 400.000+ images.
01
Collection, Aggregation and Normalization
Gathered data from 320+ sources and normalized it into a single feed, creating a single source of truth with reliable information.
02
Product Deduplication
Organized and sorted duplicated records creating a unique Koya ID to 640.000 products
03
Categorization
The client decided to only show categorized products in the search process. Therefore, Koya used the Categorization solution to create a unified taxonomy and categorize all the 640.000 products in an optimized way to improve the search results.
04
Product Matching
We mapped out which car models the products can be applied to.
05
Results
By addressing data fragmentation and enhancing search capabilities, Koya has boosted customer trust and satisfaction and also positioned the marketplace as a leader in the Brazilian auto parts market.
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0
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in improving conversion rates.
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0
%
in reducing returns.
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0
%
improved in the number of products found.
